Greenwash

Greenwash products address carbon footprint guilt, giving all the benefits of a green self-image without hampering your “in the pink pleasures.”

Similar to the notion of a self-dissolving condom, you get the peace of mind when you first decide to use it but after it desolves your real sense of pleasure isn’t dulled or hampered.

Unlike unprotected sex, with greenwash products any nasty side effects happen only after you die. It’s like your grandkids children get the disease instead of you. In a sense, greenwash products are better than risky sex, at least in personal consequences.

Savvy companies know that many humans want to do something to maintain a little piece of the planet for possible future generations. Smart companies have figured out that this desire can be dealt with verbally rather than actually. Greenwashing is the ability and practice of turning environmentally destructive products into green products with little to nothing more than a word processor and a missing or errant shame gene on the part of the manufacturer.

Consider that hybrid SUV touted to cart kids off to school, soccer practice and play dates. “Hybrid” tagged onto an SUV that gets 20 miles to the gallon sounds good for the environment—at least good enough for busy people. It’s not like it’s a Hummer or something “really” bad for the environment.

It’s useful to simply believe a national brand with “Green” in its name and a printed green philosophy doesn’t contain stuff like butyl cellosolve in its cleaning products.

Avoid trying to distinguish between terms like:

“Made from ORGANIC materials”
vs. “Certified 100% Organic”
-or-
“Contains All Natural Materials”
vs. “Contains no Toxins or Environmentally Harmful Ingredients.”

Figure all products that cost more and sound green are good enough to assuage any feelings of guilt and leave it to the government to sort it all out. Or yes, no fluorocarbons though—everyone knows those are bad for the ozone layer.

Buying products or packaging labeled “Recyclable,” “Biodegradable” or “Compostable” does wonders for the eco-ego and are reward enough without having to bother with recycling or composting them. The landfills will sort it all out after you people are gone anyway.

On the plus side for roach revolution, organic material in landfills will probably break down into biogas and add to the Earth’s rapidly growing greenhouse gases. Click to read more on wikipedia.

So, the great news is that even real “earth-friendly” items like food scraps, biodegradable bags and packaging, pet poop and other “organic” garbage pose a promise for roach revolution. Is there a difference? Maybe one choice is better or worse for immediate mammalian doom. If your curious, click to read what greanlivingtips.com thinks.

We roaches think you should just avoid the whole mess and go about your human business unencumbered and as you please. Or at the extreme, buy products that make you feel good and then drop your worrying you silly people you.

Please comment, maybe with any products/services that you think of as greenwash.

 

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  1. Totally with you Mark. The only real solution is cutting consumption. Well, the solution for human well-being. The roaches probably want us to consume more.

    I also wrote about this topic on Fake Plastic Fish:

    http://fakeplasticfish.com/2010/04/earth-day-2010-buying-green-vs-being-green/

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